BDS Analytics, a leading company in the cannabis market research, is carrying out the industry's first scientifically-based survey about marijuana consumption. This is the largest comprehensive research survey of cannabis users conducted nationwide. 1,000 marijuana consumers take part in the survey representing the demography of each U.S. state.
According to Linda Gilbert, the leader of the research team, all cannabis companies have similar questions, but they do not have any exact answers. With this survey, the company wants to determine the current position of consumers as well as the main trends of their future choices. Thus, the researchers expect that the study findings will help them understand the general cannabis marketplace.
Currently, weed businesses do not have accurate information about what is happening in the cannabis industry. This study is aimed to provide clear answers as the researchers use a scientific approach. For ensuring this, BDS conducted four focus groups in metro Denver, which have already disproved most statements of the industry's so-called experts about marijuana use.
For instance, there is a common assumption that weed users are primarily young people, but in Colorado, the company found it easier to find pot consumers aged 35 and over than young adults.
Moreover, BDS researchers have been told by experts that marijuana users mostly prefer to consume cannabis in their free time—on vacation, during weekends. However, most Colorado weed consumers turned out to be active daily users. Also, the Colorado researchers were surprised to find that young consumers visited dispensaries with their parents.
It may be hard to believe, but older people consume marijuana to lead an active lifestyle. Older users report that cannabis helps them forget about their pain and become more active and social. These people started using weed back in high school for fun, but now they consume it to support their specific quality of life and deal with health problems.
Though BDS has already made its questionnaire for the survey, the company is also accepting additional questions from cannabis businesses, investors, and other members of the marijuana industry. Interested businesses can add their questions for a fee and get the whole survey package, which will include the BDS research from the first four states, 4,000 consumer interviews, and their own proprietary questions.