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Nov 12, 2016 12:45 PM

Edible Producers See Future Success in Microdosing

At the 2016 New West Summit in San Francisco, California, manufacturers of weed edibles have come to the conclusion that less marijuana in pot products will make users happier.

According to the summit group of panelists, small-dose edibles will increase in demand and possibly take its share of the $5.4 billion legal cannabis industry in the near future.

Currently, weed edibles with small amounts of marijuana range from pot-infused chocolates to topicals to bottled water. These products often include from five to ten milligrams of THC (tetrahydrocannabinol), the psychoactive compound in cannabis, and are mainly targeted at adults with low tolerance or those who consume weed for recreational purposes.

Though the cost of one milligram of THC is higher in these edibles, more and more dispensary visitors are choosing them as low-dose edibles cause fewer side effects. Most weed chocolates are now separated into smaller pieces so that cannabis users can avoid paranoia-caused nightmares at night.

Even if there are no official statistics of fatality as a result of cannabis overdosing, side effects like increased heart rate or anxiety strikes are often experienced by new marijuana users. All of them withhold patients from buying pot-infused edibles and cause huge problems for the edibles industry.

In order to meet new market challenges, Kiva Confections, a cannabis-infused chocolates company, recommends users to begin with just five milligrams of THC. This California-based company is the first manufacturer who started producing user-friendly sweets. Its chocolate bars contain from 60 to 180 milligrams of THC and can be easily divided into 15- to 45-milligram servings. In addition, the Kiva Terra Bites with espresso and blueberry tastes that are sold in vacuum-sealed containers include just five milligrams of THC each.

According to Kristi Knoblich, co-founder of the company, these products are targeted at more casual edible users. Knoblich is sure that people will consume low-dose pot edibles in the future in the same way they now drink a glass of wine or beer in the evening. Just for relaxation, but not for actually getting high.

Défoncé Chocolatier is another edibles producer based in California that sees its future success in the small-dose products. Eric Eslao, the company founder, previously worked at Apple as a production manager, but now he wants to dedicate his career to producing user-friendly pot chocolates. The company's products are infused with 180 milligrams of THC and can be divided into 10-milligram doses suitable even for newbies.

By making edibles safer for users, the producers follow the pharmaceutical requirements for a “minimum effective dose” that is claimed to be 10 milligrams of THC. MMJ physicians also confirm that low doses of marijuana are less dangerous for patients but bring the same positive results. Moreover, if you do not feel any relief a few hours after eating a small-dose cannabis edible, you can always consume more without experiencing any downsides.