Cannabis strain names are often creative and obscure, sometimes even lewd and nasty. There is a great variety of them, which only confuses most consumers. However, the time of funky titles has probably come to an end. The name game of the cannabis world is changing right now.
Image credit: Canndescent Facebook community
Today, you have to do your own research to understand what kind of buds you are buying. In addition, you can ask a budtender for advice—they have to be knowledgeable about the weed they are selling. Besides, there are many factors that influence the quality of buds within one strain. Did the grower use pesticides? Where was the plant grown? How was it taken care of? All these questions are important and cannot be answered by such ambiguous names as Mr. Nice or Master Jedi, for example.
However, one commercial grower from South California, Canndescent, pays attention to the names and thinks that although these titles are catchy and fun, they are not informative at all. A buyer should get more details from the title of the strain. The company created its own effect-based classification system. It has a few categories corresponding to the high you get: Create, Calm, Cruise, Charge, and Connect. It is an effective 5C system that is ridiculously simple yet informative at the same time. For example, here you can find a strain named Canndescent Create No. 301 that focuses on your mind and makes you creative and ready for work.
The process of name standardizing was not easy for the company. Its CEO, Adrian Sedlin, mentions that the company's growers have gone a long way trying to get used to these naming conventions. Today, they even do not remember the original names of the strains that lie at the base of their phenotypes.
Some people have no wish to accept any of these standards, others see a trend in this and predict its growing popularity. Customers will get used to the common naming system very fast.
Canndescent's main wish is to become to the cannabis industry what Apple is to IT. The company has high expectations in making sure that everybody can choose the high they want to get. “How do I want to feel?” is the main question all consumers ask themselves before buying weed, and Canndescent helps them get exactly what they wish for.