In contradiction to the popular belief that weed smokers tend to be less active and successful in the society, a new consumer study reveals that the classic stereotype about stoners has changed for good.
BSD Analytics has recently conducted a consumer study on 2,000 people including 1,200 marijuana consumers in California and Colorado. The researchers aimed to provide the most detailed portrait of a marijuana user in both states.
All participants of the study were divided into three groups: consumers—those who had used weed in the last six months, acceptors—those who supported cannabis but did not use it, and rejecters—those who were strongly against marijuana use.
During the study, the researchers discovered that 64 percent of Colorado consumers had full-time jobs as opposed to 51% of acceptors and 54% of rejecters.
Moreover, the average yearly household income of consumers in California was estimated at $93,800, which was $17,900 higher than that of rejecters and $21,000 higher than the salary of acceptors.
Additionally, marijuana users appeared to be more educated than the participants of the other two groups. Thus, 20 percent of consumers from California held a master's degree while only 12 percent of rejecters and 13 percent of acceptors had the same level of education.
Besides, marijuana consumers appeared to be more satisfied with their lives than other participants of the study. For instance, 5 in 10 Colorado consumers reported that they liked their life more today than a year before, while only 4 in 10 respondents in the groups of rejecters and acceptors provided the same answer.
According to Linda Gilbert from BDS Analytics, marijuana consumers showed more positive indicators of their lifestyle than the other two groups of participants. For example, 36 percent of Colorado consumers reported that they were very social people while only 28 percent of rejecters and 21 percent of acceptors agreed with this statement.
In addition, weed consumers also appeared to be more likely to enjoy outdoor activities and describe themselves as nurturing and helpful people. The findings also showed that 64 percent of California consumers had children; this indicator was lower by up to 10 percent in the other two groups.
All these findings allow researchers to conclude that the popular stereotype of cannabis consumers does not meet the present realities. The study shows that today weed users are more successful in life and career than those who refuse from marijuana consumption. More information on the results of the study can be found on the official website of BSD Analytics.